Managed Magento 1 to Shopify Plus migration for high quality Made in U.S.A. khakis, pants, shirts and accessories brand.
- Manage all aspects of DTC high-end menswear brand (extremely limited budget)
- Streamlined existing digital marketing vendors, budgets and initiatives
- Managed migration from Magento 1 to Shopify Plus
- Created and managed development of custom Shopify theme
- Managed internal and offshore developers
- Managed migration of Listrak to Klaviyo for email retention
- Hands-on setup of Klaviyo lists, segments
- Designed and executed 100+ email campaigns
- Located new vendors that align with new company objectives
- Rebuild digital ad platforms (Google, Facebook, Bing)
- Present data and analytics for company and client advertising campaigns